We understand that hiring design professionals isn’t always affordable for all nonprofit budgets. One who has tried to throw together some images they like, might have realized that they just can’t get it to look the same as mood boards that their fave design bloggers or Pinterest users have created. It seems really simple, but to be honest, creating a cohesive board can be a tad bit harder than it looks. Above is our first Give Agency mood board, before our latest rebrand as ADVOCATE. Then I select the strongest ones to put together in the final mood board which I’ll refer back to during the process of creating logos, submarks, graphics and designing a website.Creating a brand mood board is one of the first steps toward creating a strong visual identity for your brand. Typically, I pin all these images on Pinterest on one board. If you gather all 10 of these elements, with a few examples of each, your brand and inspiration will start to take shape. Look for examples of websites that fit the intensity of your mission and service. The truth is that the web design examples show the rhythm of your brand and future site. Web designs get left out of mood boards and the inspiration process often because they seem to have too many details and elements. A business card for instance?! Look for examples of publications that speak to your client base as well, considering white space, use of photography, and mood. Trust me, at some point in your business, you’ll need to represent your company in print. You may not be considering publishing a magazine or sending out mailers right now.
These photos will bring your mood boards to life! Editorial Design These images can shape the direction and guidance for future business photography. Consider the color and style of the images as well. Photos can speak to the mood of your brand, joyful, severe, or adventurous. Logosīy gathering many logos that draw you in, a few decisions will almost make themselves, mark or type only? Abstract or literal? Again, don’t get worked up with finding logos that fit your industry. Choosing a specific style of icons that you are drawn to can help pull together other elements, including color and type, of your brand. Three main types of icons would be outlined, filled with solid color, and multicolor design. Icons can be used in many different ways throughout your brand, in both print and digitally. Use illustrations on your website, business cards or future print materials. These illustrations don’t have to specifically speak to the mark that may end up in your logo. Options for illustration styles are almost endless, from watercolor and pencil drawings to acrylics and mixed media graphics using numerous materials. You can gather illustrations for inspiration that don’t relate to the topic of your brand or business.
While you may have a mainly online business, textures can be used in digital graphics to create a bond between the visual and the physical elements.įollow my Mood Board inspiration on Pinterest! Illustrations Unlike patterns, textures have a sense of feeling as well as visual interest. Patterns can be soft and subtle, or bold and active, and very memorable elements in your branding. PatternsĬompile repeating illustrations or shapes that fit the energy level you are aiming for. These images for inspiration can be type applied in logos or presentation graphics used by the font maker in marketing. Gather examples of fonts and font families (the italics, bold and condensed of the group) that you feel drawn to and represent your brands’ archetype.
#Brand mood board code
Don’t forget to save the hex code in your caption on Pinterest! Type If you find a specific palette you like, take a screenshot and upload it to Pinterest. Kuler by Adobe is a great tool to focus solely on colors. Look for individual blocks of colors, and if you can’t find images that you attract you, create a block of color to add to your Pinterest board yourself.
ColorsĪ pretty essential item here, colors, but don’t only pull together those already combined color palettes. Orange, yellow, and blue mood board, with fun and playful spirit.
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